I’ve recently been helping someone with their purchase of a new 42″ HD TV and am shocked by how much the general public are being conned. It seems that TV manufacturers and retailers are using a smokescreen of jargon to encourage people to buy what they think are state-of-the-art TVs, but that, in reality, are nothing of the sort.
For example – how many lines does your HD Ready TV have? If it’s 720, then you will not be seeing the HD picture in as much HD detail as the director intended. 1080 pixels is the minimum required for full HD, and even then there are technical complications with 1080i and 1080p.
What has shocked me the most, however, is the technical requirements for receiving HD on Freeview. HD is not currently offered on Freeview, but there are plans to include it by 2012, as the digital switchover progresses. Most TVs being sold as ‘HD Ready’ now include built-in Freeview tuners, but – and this is a scandal – not one of them on the market will be capable of receiving Freeview in HD. You will need – wait for this – a separate set-top box! HD Ready? I don’t think so.
Manufacturers of audio-visual equipment must be wringing their hands with glee. People spending a fortune on HD TVs now will soon discover they don’t have the kit they need, and will wonder why they have to spend extra trading in or upgrading to get the picture they thought they could already get.
I’m not complaining about the fact that technology moves on. That’s been happening for decades. But what I do find suspicious and unacceptable is the poor quality of information that’s available to the general public about what exactly it is they are buying. Most people aren’t tech-savvy enough to know what questions to ask, and many people don’t have the resources or the know-how to do detailed research on what products can actually do. They rely on good, solid information from retailers and manufacturers. And based on what I’ve seen recently from the big chains, that information is woefully poor – with much of it missing, uncertain or shrouded in unexplained jargon.
The best advice I can give is to do your research, and remember that you ultimately get what you pay for. That £399 big-screen TV may look like a bargain, but if there’s a similar one retailing for a grand more, you need to know why.